| The eco- fashion era is here and increasingly | | | | Marks and Spencer have teamed up with Sears to |
| inventive ways of creating sustainable and stylish | | | | sell the Eco-Gir suits and have reportedly achieved |
| clothing are breathing a new optimism into the | | | | success with the line worldwide. It is said that one in |
| industry and the world as a whole. | | | | six men in the UK now own a BaGir suit and with |
| We can all make a difference by purchasing organic, | | | | those figures, a shift to the new line looks promising. |
| but designers such as Stella McCartney, Linda | | | | The material used in each suit contains material from |
| Loudermilk, Issey Miyaki and Ali Hewson are opening | | | | 12 plastic water bottles, crushed, cleaned and melted |
| the industry's eyes to ethical production, and how a | | | | into flakes. The flakes are used to produce a fluff-like |
| more inventive approach can have a positive, long | | | | material from which a fibre can be created, and this |
| term impact on our fashion industry. | | | | is then combined with wool or cotton before being |
| Tailored clothing company, BaGir Group ltd, are | | | | transformed into a suit. |
| currently making eco-conscious friends in brands such | | | | "Fabrics and garments made from recycled material |
| as Balmain, Simon Carter and Nicole Miller with EcoGir. | | | | help divert waste from landfills, save 33% of the |
| EcoGir is an alternative eco line using fabric made | | | | energy consumption (compared to manufacturing |
| from a clever combination of 100% organic cotton or | | | | from virgin fibre), and reduce CO2 emissions by |
| wool and recycled water bottles. Top designers from | | | | 47%, thus reducing the carbon footprint of this suit." |
| around the world were given suits made from the | | | | say Bagir. |
| pioneering fabric and it is rumoured that not one of | | | | What's more, the suits are machine washable, cutting |
| them could tell the difference between the fabric and | | | | out the need for dry cleaning and the harsh chemicals |
| other virgin cotton fabrics. EcoGir feel that their | | | | associated with this process. Finally, just when you |
| recycled fabrics far from compromise the quality of | | | | thought BaGir could not be any more considerate to |
| items made from them. | | | | our environment they have also switched to sea |
| "The goal is to create a suit that has the least impact | | | | shipment, further cutting down the levels of carbon |
| on the earth, yet remains stylish and is priced the | | | | involved in production. |
| same as competitive brands," they comment. | | | | |