| Multi Pure Corp: Short Introduction | | | | you are convinced the need for a water purifier and |
| Multi Pure Corp is a leading player in the drinking | | | | the reasons why a specific product fills those needs, |
| water treatment devices market. The company was | | | | you can't sell that to a customer. Multi Pure Corp's |
| established in 1970. Multi Pure Corp claims to be the | | | | products are well recognized in the market, making it |
| world's largest manufacturer of compressed solid | | | | easier to sell those. Yet, one has to be wary of |
| carbon block filters. The company derives its | | | | numerous alternatives available in the market. |
| credibility from the fact that many of its products | | | | Conclusion |
| are certified by NSF International® , which is a | | | | While Multi Pure Corp has proven its merit, it is clearly |
| world leader in standards development and product | | | | not the only established player in this industry. There |
| certification for public health and safety. | | | | are newer players who offer customers unique value |
| Multi Pure Corp: Business Model | | | | with cheaper products. In technology products, it is |
| The leadership team at Multi Pure Corp was quick to | | | | difficult to maintain a product differentiation. Soon |
| capitalize of the Multi Level Marketing model. As they | | | | after you introduce a new product, the competition |
| were confident about the products they develop, | | | | will introduce a slightly better one. Innovation should |
| they only needed an efficient vehicle to market and | | | | be a way of life than a past glory. Unless the |
| sell these products. The company started offering | | | | company matches the expectations its customers |
| work from home career with an attractive | | | | has set on itself, the company will find it increasingly |
| compensation plan. Anyone can purchase a product | | | | difficult to attract distributors and customers. |
| and be a distributor. You earn a flat 20% commission | | | | Network marketing has introduced new income |
| on each product you sell. In addition to that, every | | | | avenues to millions of people who didn't want to or |
| personally sponsored distributor adds $59.95 into your | | | | were not capable of leveraging the traditional career |
| pocket. As you grow and go high up in the ladder, | | | | options. The industry of only expected to grow, |
| the bonuses offered also increase. | | | | there has to be at least one option that fits each |
| The key is to sell the products with conviction. Unless | | | | individual's abilities and need. |